Better compete with Apple and Amazon

Reporting from San Francisco In a bid to better compete with Apple and Amazon.com, Google has created a one-stop shop known as Google Play, where consumers can buy and download digital books, music beats by dr dre, films and games. The web search giant says users can now store as much as 20,000 songs at no cost and buy millions of new tracks beats headphones, download more than 450,000 Android apps and games Dr Dre Beats, browse e-books and rent movies on the digital media hub.
The initiative brings together Google Music, Google Books and Android Market. Guests to those sites will be redirected to a single page that functions tabs for books Dre Beats, music, games and movies monster beats, whether or not they're browsing the Web on a pc, tablet or smartphone. Google Play may be reached from any browser or mobile device.

"This is a intelligent move to position itself as a content provider. Google now has an offering that can rival iTunes beats by dre studio," SearchEngineLand.com editor Danny Sullivan said.

Google, a competitor to Apple in the mobile market-in which the share of Android-powered phones by some estimates overtook iPhones final year-is trying to catch as much as Apple in selling digital media straight to consumers.

Apple's iTunes accounts for 70% of the market for digital song downloads dr dre headphones, by 1 estimate. Google took the wraps off a digital music store to compete with iTunes in November.

Amazon.com is also focusing heavily on building a digital destination using its Kindle platform as a gateway to millions of customers.

Gartner media analyst Michael McGuire stated Google is intelligent to make its digital content material easier to navigate and find.

"This is really a essential step Google had to take to keep competitive," McGuire stated. "Google is trying to simplify delivering to consumers some thing they'll pay for or load onto their device. Something Google can do to streamline that's essential. Google has got much more Android devices in the world beats pro, but I don't believe it's paying out as a lot to people who create apps or content material."

Google says it will offer a different album, book monster headphones, video rental and Android app at a decreased cost every day for the following week. For example, consumers can buy "Where's My Water" for just 25 cents Tuesday.

"We're creating this notion that the consumer features a single connection with Google because the ecosystem for their content material Beats By Dre," said Jamie Rosenberg, Google's director of digital content material.

Google features a large audience with over 300 million Android devices in use. But Apple has a head start with its iTunes and Apps stores. And Google has only 3 of the four major recording labels in its music shop.

1 Android developer said Google Play would drive much more sales.

"The enhanced look and flow will make it simpler for people to locate games," stated Adam Flanders, senior vice president of sales and advertising for Glu Mobile Inc., a San Francisco developer of over 30 Android games such as Stardom and Contract Killer Zombies. "That's excellent for us."

With over 450,000 applications in Google's Android app market, three occasions the number from a year ago, developers are grateful for anything that will help increase their visibility.

By combining Google's audience for all media, Flanders said, his company can get in front of much more possible clients.

"If they've got more eyeballs in the store searching for all kinds of content, there's a greater probability of people finding one of our games," Flanders stated.

Google has been making aggressive moves in entertainment as it looks for new ways to make money beyond online marketing, which nonetheless accounts for almost all of its income.

It is operating on a home entertainment device to be released this year that streams music and, down the line, might stream other kinds of digital content such as video. Google is also operating with media businesses, Hollywood production companies and on-line video creators to come up with original programming for its on-line video sharing site youTube.